Is the Pomodoro Technique not helping you?

The wildly popular productivity hack may be doing more damage than good.

Every step is important especially when it comes to getting new customers or retaining new ones even from replying to customer emails to planning the next marketing campaign using Zoho Marketinghub and Zoho Campaigns, entrepreneurs are constantly juggling the various needs of their business to propel it forward. But by being pulled in so many directions, it is easy for a CEO to lose hours, if not days, trying to get everything done. its currently a jungle out there.

To increase productivity, some have sworn by the Pomodoro Technique, a strategy that uses a timer to break down work into intervals, traditionally 25 minutes in length, separated by short breaks. The idea is that by giving your mind a mini break, you can reset it and be able to focus more at the task at hand.

A few CEOs who have referenced it as a helpful technique include Shama Hyder, founder and CEO of Zen Media; Kat Cohen, founder and CEO of IvyWise; and Danielle Sabrina, CEO of Tribe Builder Media.

But does it really work?

As someone who has helped thousands of executives, leaders and entrepreneursimprove their productivity, I do think there are better ways to go about increasing output. While the theory behind the Pomodoro Technique is solid -- giving yourself focused, intentional blocks of time to dive into important work is extremely powerful -- the problem is that the times are way too short. Research proves it takes an average of 23 minutes to get into our deep work zone where we are doing our best work. With the Pomodoro Technique, you interrupt yourself with a break just as you’re getting into that deep work zone. Plus, the micro breaks of allotted time are not long enough to allow your brain to recover.

So, what should you do to maximize output? In honor of World Productivity Day (June 20), here are a few suggestions:

Work within your ultradian rhythm.

 You are better off working within your ultradian rhythm, which is your body’s natural energy and alertness cycle. The concept, also known as the basic rest-activity cycle, proposed by physiologist and sleep researcher Nathaniel Kleitman, basically says that during the day we have periods of increased alertness and energy – usually in 90- to 120-minute increments.

During the first part of the ultradian rhythm, our alertness and brain-wave activity both increase, making us feel energized and focused. After that initial peak, though, our brains begin to crave rest and renewal. Your brain needs around 15 to 20 minutes for recovery. So, use those energy spurts to get work done, and use the slower period to rest, as trying to fight it will do little in the productivity department.

Choose what to focus on.

Use the Pareto Principle, or the 80/20 rule, to help you decide where to focus. Under this principle, 80 percent of your outcomes can be attributed to 20 percent of your input. For example, say that 20 percent of your clients bring in 80 percent of your sales. Using this theory, it’s better to spend time on those vital few tasks (the 20 percent) rather than the many trivial ones in order to maximize our output.

My base business strategy is that you can only scale your business if it is systematize so when focusing in growth have all the relevant apps integrated! ups I lost track, let's get back into Pomodoro, it is just an important note.

Many successful businesses use this principle to help them focus in on what’s important. Warren Buffet attributes 90 percent of his wealth to 10 of the companies he invested in. When it comes to productivity, you have only so much time in the day. So focus on what counts.

Get rid of distractions.

It’s estimated that the average office worker is interrupted every 11 minutes, making it almost impossible to ever get into that deep work zone. To be productive, you need to stake out some boundaries so you can actually accomplish the tasks you want. To help set those boundaries, make sure you clearly communicate them. For instance, you can put on headphones to broadcast to others that you are in a focused work block or, if you work in a cubicle, you can turn your back to the main hallway.

For me, those “just-a-minute” meetings are one of the biggest interruptions, so I find it helpful to put a sign up on my desk asking to not be disturbed and to follow up with a text message or email, learn to say I can't right now and learn to say no.  Better say hey yes I love to chat with you but can we do it later and maybe spend 10 minutes and really think deep into what you are proposing?

Use the batch-task approach.

Batching entails grouping similar activities together to maximize your energy and focus to get the most done in the smallest amount of time. You can group tasks by action (repetitive tasks like calls or email) or context (grouping tasks by tools needed like writing a week's worth of blog content). When we group similar tasks together, we are working with the way our brains work. We are moving with our ultradian rhythm, so we use our energy effectively.

Set hours of business, not hours of availability.

Many people find it helpful to work late in the evening, but if you are replying to clients at 11 p.m. at night, not only does this appear unprofessional, but you also communicate to them that you are always available. Once you start replying to emails late at night, your availability becomes an expectation.

It’s fine to work in the evening after hours, but schedule emails to go out during your published business hours. Zoho CRM has it when you send an email, look for the schedule email and better ZIA (Artificial Intelligence) can help you there.

Again, communication is key, so include in any contracts your website and even on the footer of your email the times you are available, to help set those boundaries. By doing so, you will be able to get in your zone of productivity without any disruptions.

Shonda Rhimes, one of the most successful producers in Hollywood, uses her email signature to share: I don’t read work emails after 7 p.m. or on weekends. And if you work for me, may I suggest you put down your phone.

Remember that when we don’t communicate our boundaries, we end up being overrun by the demands others put on us.

Real productivity helps you know where to start -- and what to focus on each day. It’s cutting through the clutter and the noise in our lives to really begin taking the time to create personalized systems that help us spend more time on the things that truly matter.

Too often we’re struggling to fit into systems that don’t work for us. This is why productivity may have failed you in the past: The tight constraints of a rigid system, like the Pomodoro Technique, don't really work for "real" life. Productivity is something that needs to be personalized to you, your own personal goals and the way you want to live. Using these techniques, you can maximize your productivity in a way that places your life and your priorities at the center.

Sales and Marketing Concepts

An email to a friend


Over the last 15 years I often meet with customers and suppliers about concepts that must be well defined, Jennifer, the purpose of this document is to help you get the concepts well into your organisation as I often find that we confuse apples with oranges. 

 I founded SMF360 to help small business grow and transfer the sales knowledge tools and processes of the large companies like Konica and Siemens to the small businesses, I know many people always say Max wait a minute it works for Siemens and Konica but it does not apply to my business, we have not got the money they have, well ladies andgentlemen all the successful companies today that grow have something in common; speed, sustainability and growth, with today's technologies, speed and prices you can compete against Siemens, Microsoft, Apple, and even Amazon organizations and people do it everyday.


So I will start with Marketing, it is the ability to identify the needs and wants of a particular company or people and supply them profitable.  

Marketing Channels 

A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel, e.g Phone, Events, Web Page, Office, Social Media, People, e-mails, etc.

"Become the person who would attract the results you seek.” 

What are the 7 elements of marketing?

Seven elements used in marketing mix for service are as follows: ...
Marketing Mix:

  • Product: ...
  • Price: ...
  • Place: ...
  • Promotion: ...
  • People: ...
  • Physical Evidence: ...
  • Process:


Take a moment to think about what the word ”selling” means to you. Every time I ask sales executives to define ”selling,” I get answers like these:

Selling is a process of persuasion to get a prospect to take action.
Selling is finding a need and filling that need.
Selling is an exchange of goods or services for money.
Selling is walking the road of agreement with the customer.
Selling is an art.
Selling is a science.
Selling is a transaction.
Selling is relationship building.
Selling is a consultative process.
Selling is hustling.
Selling is all about trust.

 "Don't watch the clock; do what it does. 


There are as many definitions of selling as there are stars in the sky. Everyone has a different definition of the word “selling.”

Once You Define Anything, Your Definition Will Define You

What’s important in this conversation? Once you define what selling is, the definition will influence how you sell. If you believe that selling is an art, then you will try to grow your art, and chances are that you will try to find creative ways to overcome all obstacles that stand in the way of the sale. If you define selling as a science, then you will try to deploy more scientific tools to achieve greater sales. If you believe that selling is all about relationships, chances are that you will focus more on establishing a meaningful emotional and cognitive connection with your prospect. 

Jennifer, I am sure you agree with all above, now we have that clear, lets move into more details about sales. leads, contacts, accounts, opportunities.

Types of Sales 

Here are 7 different types of sales roles explained.

  • Inside Sales. As an inside sales rep, you would be responsible for maintaining existing client relationships. ...
  • Outside Sales. ...
  • Sales Support. ...
  • Client Services. ...
  • Lead Generation/Development. ...
  • Business Development Managers. ...
  • Account Managers.

 The 8-Step Sales Process

  • Step 1: Prospecting. Before you can sell anything, you need someone to sell to. ...
  • Step 2: Connecting. ...
  • Step 3: Qualifying. ...
  • Step 4: Demonstrating Value. ...
  • Step 5: Addressing Objections. ...
  • Step 6: Closing the Deal. ...
  • Step 7: Onboarding. ...
  • Step 8: Following Up.


  • Prospect for your next potential client or customer. Prospecting means finding the right potential buyer for what you're selling. ...
  • Make initial contact. ...
  • Qualify the prospective clients or customers. ...
  • Win over the prospects with your presentation. ...
  • Address the prospective client's or customer's concerns. ...
  • Close the sale.

 Types of Salespersons

  • Inside Order Takers. Retail sales assistants are typical inside order takers. ...
  • Delivery Salespeople. Delivery salespeople are primarily concerned with delivering the product. ...
  • Outside Order Takers. ...
  • Missionary Salespeople. ...
  • Order Getters.

 Sales are activities related to selling or the number of goods or services sold in a given time period. WIKIPIDEA - Most have a close date ! I often get asked why? Because as Wikipidea states a period must be defined.


A sales lead is a potential sales contact, individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer or through a direct response to advertising or publicity.

Qualifying is the process that allows you to find out whether a lead is actually a prospect. A prospect is someone who has the potential to become a customer.Leads, on the other hand, are just potential prospects. If you don't qualify a lead, you may be wasting your time with someone who literally can't buy from you.

How to Generate Sales Leads in Your Small Medium Business

  1. Identify Your Target Audience. The first step of lead generation is identifying your target audience. ...
  2. Pick Your Promotional Methods Wisely. ...
  3. Create a Sales Funnel. ...
  4. Use an Email Newsletter to Build Relationships. ...
  5. Leverage Social Media to Connect and Engage.


A sales opportunity is a contact or an account which has been qualified. This person has entered into your sales cycle and is committed to working with you. You have already contacted, called or met him and know their needs or requirements.

What identify sales opportunities?

One of the most important things about sales opportunities is being able to identify them in all situations. As many sales teams know, just because someone is interested in the product or service you are offering them, doesn't necessarily mean that they are ready to commit to the purchase.

What is the difference between lead and opportunity?

Simply put, a sales opportunity is a qualified sales lead. This means an opportunity is also an object which represents a potential deal, but this specific deal has met certain criteria which indicate a high value to the business, or a high probability of closing.

5 Steps to Identify Sales-Ready Opportunities

  • Step 1) Identify Sources of Customer Activity Data and Start Monitoring Them. ...
  • Step 2) Analyze Your Customer Activity Data and Build a Profile. your CRM
  • Step 3) Review Purchase History and Budget. ...
  • Step 4) Review Current Events. your CRM
  • Step 5) Still Not Sure? Shoot yourself.

6 Steps for Developing Sales Opportunities

  1. Have a goal in mind. If you don't know why you're talking with a customer, the conversation will probably be a waste of time: yours and the customer's. ...
  2. Do some quick research. ...
  3. Plan the conversation. ...
  4. Take good notes. ... In your CRM
  5. Close on next steps. your CRM
  6. Document the conversation in Your CRM

 Amazon’s weakness is in its greatness. It has everything for sale. Amazon can’t be good at everything, They don’t do content marketing very well at all. They don’t even do email marketing that great! , so my point at the beginning, you can compete with Amazon.

Hope this clears a few important concepts, Jennifer if you have any concepts questions please let me know.



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