Una de las estrategias para alcanzar más rápidamente las metas de ventas, son las campañas segmentadas. Se pueden realizar complementando las actividades de ventas tradicionales y pueden poner sumas importantes en la mesa.
Las campañas segmentadas, consisten en “armar” un paquete de servicios y/o productos que tienen como fin, “solucionar” un problema común en un segmento del mercado.
Por ejemplo, si el sector automotriz está enfrentando un problema general de demoras en la salida de nuevos productos al mercado, la oferta de una campaña segmentada podría ser una solución de software de gestión de información de ingeniería, acompañada de horas de capacitación, asesoría e implementación, que reduzca esos tiempos en 20%.
Lo bueno de las campañas segmentadas es que se puede llegar con el mismo mensaje y la misma solución a todo un segmento del mercado.
Naturalmente, para poder hacer una de estas campañas, es importante conocer las necesidades y condiciones del mercado y poder conectarlas con los productos y servicios que uno ofrece. Aquí es importante aclarar que el mensaje no solamente debe dirigirse al sector en general, sino específicamente a las personas que toman las decisiones de compra y por eso es necesario hablarles de los temas y en el lenguaje que les interese.
Lo que sigue es fijar el precio del paquete, una meta de ventas para la campaña y hacer los números para saber cuantos prospectos se requieren en cada fase para poder alcanzarla. Es muy importante tener buenos datos de esos prospectos para poder enviarles correos y llamarlos.
Las fases de una campaña segmentada, realmente son las mismas fases del ciclo de ventas (calificación, identificación de los tomadores de decisión, análisis, propuesta, negociación y cierre), pero aceleradas. Si tenemos buenos datos y podemos enviar el mensaje que diseñamos a los gerentes generales por correo electrónico y redes sociales por ejemplo, estaremos haciendo las fases de calificación, identificación de tomadores de decisión, análisis y propuesta al tiempo. Después de esto, basta hacer una llamada para negociar y cerrar el negocio.
Es clave que todo esté bien planeado y de acuerdo a un cronograma. Para ejecutarlo y hacerle seguimiento está el CRM.
Regístrate abajo, obtén Zoho One y aprende más sobre las campañas segmentadas.
En la era digital, no te quedes atras. Y si piensas que tienes una estrategia digital y no tienes como conectar:
Tu pagina web con tu CRM.
Tu pagina web con un chat y que te indique el historial de tus contactos, prospectos o clientes cuando chatean.
Campañas de mercadeo para nuevos clientes via email con una rata de más del 20%.
Tu CRM que trabaje para ti con inteligencia artificial y lleves todas las actividades automatizadas para que optimices tu tiempo cerrando negocios y te ayude a vender más, te indique la mejor hora para llamar clientes, indicadores claves para nutrir más el prospecto, vender mas! Crecer Agresivamente.
Tu Redes Sociales comunicando "hey , aquí estoy yo", nada más, la venta la hace tu equipo. Pero de aquí sale un 15% de tus prospectos, muy bien!
Tu logras medir lo que sirve y lo que debes mejorar, lo que esta bien y sigues mejorando. Aumentas aquí un 10%.
Tus formularios para captar data y que esten bien actualizados con los últimos GDPR para envíos de emails, y entender tus clientes. Como Aristoteles: Egos, empatia, caracter.
Tus Reportes y mejores indicadores para crecer. Lógica Aristoteles 1300 A.D., Lógica. Aquí muestras!
Si no tienes todo esto, tu negocio es horizontal y eso es peligroso asi que llena el formulario a tu derecha y prueba gratis las herramientas de tecnología usadas por AMAZON, FACEBOOK, SUSUKI, INTEL que INTEGRAN todo lo arriba ya mencionado y verás resultados en menos de 60 dias. Pruébala Gratis ya, mañana puede ser muy tarde. Solo tu email es suficiente.
Growing your business with Instagram isn’t limited to gaining followers and getting more likes on Instagram. In fact, one of the best ways to grow your business using Instagram is to take your relationship with your followers off Instagram and into their inbox. Even in the age of social media, email is still one of the best ways to establish an ongoing relationship with your audience. Why? Because it is the most direct contact you’ll have with potential customers. Here’s why (and how!) you should use Instagram to build your email list:
When you send an email campaign, not everyone will open your email, but at least you know they got it! With social media, and specifically the new Instagram algorithm, you don’t have control over how many of your followers will even see your posts. So, if you’re trying to leverage Instagram for business, capturing the email address of each person that comes across your Instagram feed can help you build your community and, ultimately, grow your business.
Since it’s likely that your Instagram followers will miss some of your daily Instagram posts with the new Instagram algorithm, you can easily send all of your important info like upcoming product launches, new arrivals, and your latest blog posts straight to their inbox.
3 Ways to Grow Your Email List with Instagram
Having a lot of followers on Instagram is great, but if you can also collect their contact information, you’ll now have the power to reach out to them whenever you want. That being said, these days people are pretty careful about who they give their email to to avoid spam. Your followers aren’t going to just hand you the keys to their inbox simply because you asked them nicely. This is an exchange, not a free handout.
So what’s in it for them?
In order to capture those precious email addresses, you’ll need to ensure that you’re trading something that your ideal audience finds valuable. Here’s how to grow your email list with Instagram with 3 easy steps:
1. Create an Irresistible Opt-In
Think about your ideal customer or client. What can you offer them that they wouldn’t think twice about signing up for? This is called your Lead Magnet. It should be something of value that relates to an end-result that your business offers. For example, Ashley Alexander from Gather and Feast offers a free recipe eBook via her Instagram account, and Green Blender offers something similar with a free smoothie detox eBook.
Your lead magnet doesn’t need to be an eBook, some other examples of free opt-ins are:
a coupon or special offer for subscribers
a free download or worksheet
a free sample
2. Create a Custom Landing Page for Your Instagram Followers
Once you’ve decided on your free offer, you’ll want to create a custom landing page for the action to take place. Since you’re asking your followers to leave Instagram to sign up for something, you’ll want to make it as easy as possible for them to do so. If you offer your followers a free perk, but direct them to your home page, they might have to search for where to sign up, get frustrated, and leave your site quickly. You can easily lose leads by not having a landing page!
A custom landing page that is only linked from your Instagram bio also let’s you communicate better with your message and your audience, since you know they’re only coming to that page from Instagram! You can learn how to drive traffic to Instagram with a trackable link in this blog post.
By creating a simple landing page for this one specific lead magnet, you can easily direct your followers to where they should enter their email, with a clear explanation of what they are getting in return. For example, when you click on the link in both Gather and Feast or Green Blender’s bio, you are then taken directly to a beautiful landing page where you are prompted to sign up for their free offer.
You can also use the new Linkin.bio feature from SMF360 to link to your opt-in offer from various Instagram posts. After a visitor clicks on your link, they can select the image where you mention the offer, and be taken directly to your special landing page to sign up!
Once you have your Instagram followers on your email list, the possibilities for ongoing communication through newsletters, email blasts, and sales funnels are nearly endless.
3. Insert a Call-to-Action in Your Instagram Bio
Even if you have the most amazing opt-in offer, you could still be missing sign-ups if you don’t have a well-written Instagram bio with a strong call-to-action, or CTA (you can learn more strategies about how brands can use Instagram bios here).
When someone checks out your Instagram feed for the first time, Your CTA should clearly communicate why they should click on the link in your bio, and what they are going to get when they do. You only have 150 characters to get to the point, and you should use direct sales copy to convince them to take action.
I used a strong call-to-action in my own bio to get followers to sign up for an Instagram challenge e-course (and when they click the link, I send them to an Instagram-specific landing page!).
Social media platforms like Instagram will continue to evolve, and the fact is that we can’t control them (or algorithms)! But by leveraging these platforms to collect email addresses, you’ll ensure that you won’t need to sweat it when those inevitable changes to algorithms force us to, once again, rethink our strategies.
Later let’s you easily plan, schedule, and manage multiple Instagram and your Social Media accounts for business. The best part? It’s Awesome!
A picture is worth 1,000 words, and the average length of an English word is 5 letters, it would take you 35.71 Tweets to tell the same story you could with one shared image on social media. So why wouldn’t you just include an image?
We know it can be difficult to come up with a fresh image for each social post you create, so we’ve put together this list of amazing tools to help you create free images for websites, social media posts, blogs and more.
While all of the resources on this list have a free version, some may require you to pay for additional features or access.
Image Design Tools
There are dozens of free image editing tools out there that you can use to start altering, touching up, or creating your own social images. These are some of the best ones we found with simple web-based interfaces.
Plan Upgrades: Canva for Work: $9.95/mo (pay annually), $12.95/mo (pay monthly) Other Features: Infographics, Logos, Quotes, Collage, Cover Photos, Profiles and Resizing
Canva is easily the most all-inclusive tool on this list. There are so many different design templates that make it easy for users to create images, build resumes or design book covers. Canva also has social media templates, making it easy to create social media images, including: cover photos, profile pictures, posts and advertisements.
Plan Upgrades: Premium $3.99/mo (pay annually) or $7.99/mo (pay monthly), Supremium $8.33/mo. Other Features: Logos, Quotes, Collage, Cover Photos, Profiles and Resizing
PicMonkey is a fantastic tool for editing or designing brand new images for your social media posts. One of the best parts of PicMonkey is its blog, where it publishes fantastic guides to help you create your own free images.
Plan Upgrades: Pro: $9/mo (pay annually) or Unlimited: $19/mo (pay annually). Other Features: Logos, Quotes, Collage, Cover Photos, Profiles and Resizing
If you’re looking to update just a few images a month without making a major investment, Stencil is perfect. The free version allows you to design 10 images a month, but only provides limited features.
Plan Upgrades: BeFunky Plus $2.91/mo (pay annually) or $4.95/mo (pay monthly) Other Features: Infographics, Collage, Cover Photos, Profiles and Resizing
BeFunky is a photo editing tool that doesn’t require users to register, which is a big plus for a lot of people. The site has tools for editing and effects. BeFunky also includes tools for a collage maker.
Using an infographic maker is an easy process to share large sets of data in visually pleasing content. This is why marketers still find infographics to be some of the most shareable types of content in the digital marketing space. Infographics are highly shareable when done right, which is why it’s important to select a quality tool to make them.
Plan Upgrades: Premium $16/mo (pay annually), $17/mo (pay quarterly) or $19/mo (pay monthly) and Business $39/mo (pay annually), $43/mo (pay quarterly) or $49/mo (pay monthly) Other Features: Infographics, Collage, Cover Photos, Profiles and Resizing
Venngage has both free and paid accounts that make it incredibly easy to create and share your own infographics. Simply choose a theme, alter the text and data, insert some graphics and share.
Plan Upgrades: Pro $19/mo (pay annually) or $25/mo (pay monthly), Business $67/mo (pay annually) or $79 (pay monthly) Other Features: Logos
Infogr.am is a high-quality tool for illustrating big data and creating ready-to-use infographics for your audience. There are a number of great features available for free, but to access the full suite of infographic tools, you’ll need a paid account for things like interactive maps.
And the best for GROWING YOUR BUSINESS is ZOHO One with many free tools for start ups or for businesses to try out. Please click the following link ZOHO
We can help you grow your business start a free trial now here.
Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula.
Use the right hashtags and descriptions can be very effective in getting your brand seen on Instagram, and this involves careful attention to quality and a targeted message. Here are several ways your business can stand out from the rest and get you out there, but do not forget , Instagram is for Instant (Now). Remember the basics Social Media usage, Facebook I like Coffee, twitter I am going to drink a coffee and Instagram I am drinking Coffee.
1. Choose the right username.
Ensure that sure your brand name matches your other online properties as closely as possible such as your name or your branded company name. This will increase your chances of being seen and eliminates any confusion for your audience. A professional head shot or branded logo is also essential for recognition online.
2. Create outstanding visual content.
In the midst of thousands of images and videos being posted each second on Instagram it is important to create professional photos and short videos that stand out to your audience. Depending on your niche people generally want to see what’s going on in your world, what products or services you’re working on, how to do something or look a certain way, the best places to travel, etc.
3. Follow the guidelines.
Avoid keeping your brand from being banned or blocked by knowing the rules of Instagram. Because the social network is subject to spam they have strict policies in place that need to be followed in order to preserve your brand’s reputation online. This includes purchasing followers or making too many promotional posts.
4. Invest in advertising.
Social media is all about conversation, and today you can “sell” to your audience with posts that are promoted yet look similar to your regular posts. Many brands are getting more followers and engagement from these ads, which can be either an image or video.
The 3 free software and applications are as follows.
Pixabay.com Free Images
Adobe Spark.com To make outanding post and videos.
Zoho Social free for one brand. The Best for Managing your Social Medias.
The most important of them all is the ZOHO Social as it let’s you integrate and capture data, it’s always listening for you and you can schedule all your messages once a week, letting focus on what really matters, if you spend more than 2 hours a week, you cannot be earning enough money as you are busy doing all the social media work and not focusing in what you need to focus, revenue and money.
Register your email below and attend the seminar free and you will automatically get all three links ready to go.
Respond to Inbound Social Messages, it's like no answering the phone when it rings
“Social media is quickly turning into one of the most popular channels for customer support, so it’s key to engage with the customers who are proactively reaching out to your brand,” writes Patterson. “These days, ignoring customers on social media is similar to ignoring the phone ringing when they call your help centers.”
Monitor & Respond to Brand Mentions and Important hashtags
Not every person who mentions your brand or product on social media will tag you in the post. That means it’s important to monitor social media feeds for messages mentioning your brand that don’t actually tag you, so you can still engage with conversations involving your business. Try using a social media monitoring tool to track keywords signaling a conversation you should join. and monitor hashtags
Create Conversations With Brand Advocates
- (In electronic commerce and online advertising, a brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.
You may have some social media fans who are more than happy to advocate your products within their own networks. Nurture those relationships so those fans continue to promote your brand to their social following. Even something as simple as favoriting their comment will indicate to them that you really care about the work they’re doing.
Find & Engage With Potential Customers
Just like monitoring for brand and product mentions, it’s possible to monitor social media feeds for prospective customers by tracking keywords that signal purchase intent. For instance, a Chicago hotel company could monitor social for messages that say “vacation in Chicago” and reach out to those users with an exclusive offer.
Research the Social Industry
Social media is one of the most dynamic industries out there. Networks are constantly popping up, shutting down and releasing new features. That’s why it’s important to spend some of your day catching up on industry news and best practices (kind of like what you’re doing now). This industry is lucky enough to have some amazing resources online.
Sharing content is the most fundamental thing you can do on social. While we believe engagement is key, you have to create and post content or you’ll likely see a significant lack in social activity. Take some time to sit down and focus on scheduling social posts, and you can line up entire weeks of content in no time at all. Remember, not every social network requires you to post content as frequently as others.
Post 3–6 Times on Twitter
Post 1–2 Times on Facebook
Post 1–2 Times on Google+
Post 1–3 Times on LinkedIn
Study Your Products & Services
Social media managers interact with customers more than most other departments. As such, this role requires taking the time to get familiar with products so managers can successfully navigate conversations with customers.
Monitor Your Competition
Every company should be mindful of their competition and social media is a good way to get a quick view of what you’re up against. Try looking out for recently released products, what your competitors’ customers complain about or find unique marketing strategies that you can adapt to match your own campaigns.
Work On a Blog Post
It’s great to do something that helps develop your own personal brand, especially since every social media manager has a unique perspective they can write about. Try writing a blog post for your company’s site, or for an adjacent site in your industry. You can then use this new article as a piece of content to share with your social media following.
Weekly Social Media Checklist
Engage With Thought Leaders
Almost every industry out there has thought leaders. These are the folks leading their specific market with the latest tips, tricks strategies and advice. It’s great to get yourself in front of the thought leaders in your industry so they may mention you to their large following.
Engage With Marketing Partners
Some companies work closely with other brands on content like events, webinars, eBooks and podcasts. If you have partners like this, it’s always good to interact with them on social in order to grow that relationship.
Discuss Tactics With Your Team
Social media is a team sport. Those working at agencies need to navigate with account managers for each specific company. Specifically for small medium-size companies, there can be several people working on a single social media profile. Take some time to chat with your co-workers about what you’re seeing and how you can best tackle issues that arise.
Run Your Social Media Analytics
To figure out what will perform best in the future it’s key to look at what has performed well in the past. Use a social media analytics tool to figure out what kind of content resonates with your followers, which networks perform the best for your team, how quickly you’re responding to inbound messages and much more. Then use that information to help plan for the future.
Encourage Sharing Through Employee Advocacy
One of the best ways to get impressions on your social media content is by encouraging your co-workers to share it across their social profiles. This lets employees share content with all of their friends and family members. Try an employee advocacy application to help streamline that process.
Monthly Social Media Checklist
Audit Your Strategy
This is similar to checking out your weekly social media analytics, except it requires you to dive much deeper into your metrics to see what is working and what you need to stop focusing on. We’ve put together a five-step process for conducting your own social media audit that can help you through the process.
Attend Local Events
Part of being a social media manager is actually being social (go figure). It can be fun and productive to attend some local meet-ups to engage with other social managers in your area. The events don’t have to just be about social media either: try looking for some overall marketing or business events as well.
Detox From Social Media
Social media never sleeps: but that doesn’t mean you don’t have to. It’s possible to burn yourself out if you try to keep up with every single message sent to your pages. Train someone on your team to hold down the fort for a day or two each month so you can actually get some much deserved rest and relaxation.
Collaborate With Other Departments
Most departments have a specific place on a business’s social media, and if you can get these groups on board, they can help lighten some of the social load. If you see a question come in on social, simply task it to the proper department and let them respond accordingly.
Finance can answer questions about billing.
HR can answer questions about job openings.
R&D can answer questions about new products.
Quarterly Social Media Checklist
Adjust Quarterly Goals
Set goals each quarter so you know if you’re performing up to your own expectations. If you’re exceeding the goals you set for yourself, create new objectives that continue to challenge you to perform well. If you didn’t hit your goals, revisit where you fell short and analyze what went wrong.
Assess Key Performance Indicators
After you’ve looked at your goals, think about whether or not you’re tracking the proper metrics. There’s not much sense in continuing to hit and exceed your objectives if it turns out that those key performance indicators don’t make much of a difference on your company’s bottom line.
Gauge Team Capacity & Needs
Did you have trouble keeping up this quarter? Even if you managed to stay on top of things, you might have missed some things you wanted test out, but didn’t have the time. If that’s the case, it could be time to think about bringing someone else onto your team to help.
If you hadn’t noticed, we here at SMF360 Social like to provide you with the best tips and advice on all things social. In fact, we have our own social media management and engagement platform that we believe is an amazing fit for social media managers learning from this post.
Our full suite of tools makes it easy to engage, analyze, publish, report, and do so much more with your social media. This makes it easy to quickly check off to-dos from your list. Give it a try completely free for 30-days and see if it’s a good fit for you!
What would you add to your own social checklist? Tell us in the comments so that the next time we update this, it will include everything an active social media manager could ever want.
Create an strategy for your Instagram Brand is a must without one you will be lucky to just have followers with no reason, so let engagement guide the way, set scoring rules (we will help you with that) and Consider these top tips for curating content, engaging with your community and building an active and authentic following (that is what we call organic growth).
1 BE CONSISTENT Post fresh content regularly to keep your brand top of mind. Locowise found most brands typically post 2.3 times per day, while some larger brands post up to 7.24 times a day. ( have it automated, let software take care of this)
2 YOUR PROFILE Your profile is the first thing people see when clicking on your handle. Drive trace to your blog or website with a simple link in your bio, and include “link in profile” in each post’s caption or as a custom geo-location. If you plan to curate content tagged with a specific hashtag, include the hashtag in your profile to raise awareness among new followers—just know that it won’t be a clickable link (on the mobile app), the way it would be in a caption.
3 WRITE AND CONVERSATION Through analytics and social listening, you can learn a lot about your followers’ interests and what kind of content resonates with them. Use a combination of photos, videos and extended captions to tell a story that invites discussion, and be sure to moderate the comments. engage, engage, engage, if you don’t, you will be lost in space. So let your personality shine.
4 RESPOND TO COMMENTS AND @MENTIONS be graceful it pays back, life is like that, so Respond to Instagrammers who ask thoughtful questions or leave nice feedback—just make sure you include their handle so that they receive a notification. Monitor your notifications to learn when other users @mention you in their captions and comments, and share your gratitude with a like or comment of your own.
5 MAKE THE MOST OF YOUR CAPTIONS Visuals may be the star of the show, but captions play a supporting role. Both hashtags and @mentions in captions have been shown to increase engagement.
6 SHOW CUSTOMER APPRECIATION BE THANKFUL Express your gratitude by engaging with photos your customers share. You might even showcase them on your website. You can also surprise and delight your customers by turning Instagram milestones into a celebration. For
example, if you reach 10,000 followers, consider a giveaway as a way of saying thanks.
7 CREATE & MONITOR BRANDED HASHTAGS Branded hashtags organize and track photos related to your brand, allow you to run and measure campaigns and give fans a way to join the conversation. Use hashtags regularly in your captions as well as in replies to comments to remind fellow Instagrammers which hashtags to use when. Be Creative.
8 — USE & ENGAGE WITH POPULAR INDUSTRY HASHTAGS Search for hashtags with words and phrases relevant to your content, then examine post captions to see what additional hashtags are popular. Start using those hashtags in your own captions, and make sure you include monitoring and engagement for key hashtags in your Instagram marketing strategy.