La experiencia del cliente y la transformación digital

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Los beneficios de la Transformación Digital son enormes y permiten que el crecimiento de una empresa se dispare. Aunque hoy no quiero centrarme en eso. Hoy quiero resaltar uno de los pilares fundamentales que definen y soportan el proceso de transformación digital: El cliente. Del cliente, muchas veces se habla pero pocas veces se tiene […]

3 key steps to digital transformation with CRM

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When it comes to evolution, you don’t want your business to be left behind. Digital transformation is already disrupting most industries and companies. Those who are out in front leveraging new strategies and tactics to improve customer acquisition, retention and loyalty will be the big winners. Those organisations that keep doing it the same way […]

7 Tips to Get Started with Customer Journey Mapping

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Customer journey mapping is the act of graphically portraying your customer’s experiences with your organization across major and minor touch points (times when your customer interacts with your organization or product). Journey mapping is a holistic approach to understanding the flow of experiences a customer has with an organization ; it uses pictures to represent a process […]