Without customers, you have no business. Plain and simple. But finding those people willing to pay for your product and creating a loyal tribe, doesn’t just happen. It takes you, as an entrepreneur or side hustler, researching your target demographic, building a relationship with them, maintaining their loyalty and continually remain top of mind. It takes marketing.
But under this umbrella term, side hustlers get overwhelmed. There is so much to do — too much — that people’s heads start to spin, causing them to either make mistakes or not take any action.
To avoid this, you need to figure out the best marketing techniques for your business and dive in deep. Often these tactics center around growing your audience, nurturing them and building trust.
But figuring out what works can take time and some trial and error.
- Optimize your email opt-ins
- Take inventory of your website and tell you what works and doesn’t
- Increase your traffic by examining your traffic sources.
