DNA is important to a business
Business DNA
A company is a living, breathing body. It grows, changes and responds to a variety of outside factors. Every business, no matter the size, age, or type has a distinctive DNA (BUSINESS DNA TO GROW YOUR ORGANIZATION), the internal genetic code that carries all the information about how the business will look and function.
A clearly articulated DNA is important to a business — this is not only the services or products you may offer, this is the overarching purpose of what you do to offer a very specialized experience compelling your customers to come back for more and become your brand champions.
The Survey below guides you on your Business DNA, takes less than 4 minutes.
Then check out our Strategy Profiler
The term “company DNA” is sometimes used as a shorthand for an organization’s culture and strategy — a metaphor for what makes it unique. But there may be more to the metaphor. Understanding your company’s DNA can help you know what you can and can’t do, and how to achieve agility and authenticity in a changing world.
