BUSINESS DNA TO GROW YOUR ORGANIZATION. Do you have your Business DNA to grow?
The result is a strategy process powerful enough to capture possibilities that have yet to be imagined, while practical enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality.

DNA is important to a business

Business DNA 

A company is a living, breathing body.  It grows, changes and responds to a variety of outside factors. Every business, no matter the size, age, or type has a distinctive DNA (BUSINESS DNA TO GROW YOUR ORGANIZATION), the internal genetic code that carries all the information about how the business will look and function.

A clearly articulated DNA is important to a business — this is not only the services or products you may offer, this is the overarching purpose of what you do to offer a very specialized experience compelling your customers to come back for more and become your brand champions.

The Survey below guides you on your Business DNA, takes less than 4 minutes.

Then check out our Strategy Profiler

Harvard Business Review:

The term “company DNA” is sometimes used as a shorthand for an organization’s culture and strategy — a metaphor for what makes it unique.  But there may be more to the metaphor. Understanding your company’s DNA can help you know what you can and can’t do, and how to achieve agility and authenticity in a changing world.


Do the Survey below and see where you stand.

  • What is important?  What are your guiding principles?
  • Core values drive all action and give meaning to the intentions behind what your business does.
  • Strong brands have unwavering values.
  • Brand promises cultivate trust.
  • Write a brief, clear statement of the promise(s) you pledge to deliver at every contact point for employees and customers.  Be sure brand promises are reflected in company practices and services provided to foster a passionate and motivated company culture.
Points of differentiation
  • What is your ownable space? What is exclusive to you? Trade secrets, unique processes or services delivered, recognitions, etc.? What sets you apart?

State the perception, both functional and emotional, that you want to take control of in the minds of your customers.
  • You don’t need to be prominent and global to own the perception you want to create in your space.
  • You do need to create procedures, expectations, and protocols that equip your employees to deliver the brand DNA you have defined.
  • Describe the characteristics and personality of your brand.
  • Brainstorm how your style can be offered as a multisensory— emotional, social, physical, cerebral, or even a spiritual—distinct brand experience.

Business DNA to Grow Your Organization.

Now have a look at your Strategy Profiles

The Strategy Profiler, lets you see how good your strategy is.