How to Grow Your Email List with Instagram – SMF360

Growing your business with Instagram isn’t limited to gaining followers and getting more likes on Instagram. In fact, one of the best ways to grow your business using Instagram is to take your relationship with your followers off Instagram and into their inbox. Even in the age of social media, email is still one of the best ways to establish an ongoing relationship with your audience. Why? Because it is the most direct contact you’ll have with potential customers. Here’s why (and how!) you should use Instagram to build your email list:

When you send an email campaign, not everyone will open your email, but at least you know they got it! With social media, and specifically the new Instagram algorithm, you don’t have control over how many of your followers will even see your posts. So, if you’re trying to leverage Instagram for business, capturing the email address of each person that comes across your Instagram feed can help you build your community and, ultimately, grow your business.

Since it’s likely that your Instagram followers will miss some of your daily Instagram posts with the new Instagram algorithm, you can easily send all of your important info like upcoming product launches, new arrivals, and your latest blog posts straight to their inbox.

3 Ways to Grow Your Email List with Instagram

Having a lot of followers on Instagram is great, but if you can also collect their contact information, you’ll now have the power to reach out to them whenever you want. That being said, these days people are pretty careful about who they give their email to to avoid spam. Your followers aren’t going to just hand you the keys to their inbox simply because you asked them nicely. This is an exchange, not a free handout.

So what’s in it for them?

In order to capture those precious email addresses, you’ll need to ensure that you’re trading something that your ideal audience finds valuable. Here’s how to grow your email list with Instagram with 3 easy steps:

 

1. Create an Irresistible Opt-In

Think about your ideal customer or client.  What can you offer them that they wouldn’t think twice about signing up for? This is called your Lead Magnet. It should be something of value that relates to an end-result that your business offers. For example, Ashley Alexander from Gather and Feast offers a free recipe eBook via her Instagram account, and Green Blender offers something similar with a free smoothie detox eBook.

Gather and Feast Free Opt In example

Your lead magnet doesn’t need to be an eBook, some other examples of free opt-ins are:

  •    a coupon or special offer for subscribers
  •    a free download or worksheet
  •    a challenge
  •    a mini-course
  •    a free sample
    how to grow email list with instagram

2. Create a Custom Landing Page for Your Instagram Followers

Once you’ve decided on your free offer, you’ll want to create a custom landing page for the action to take place. Since you’re asking your followers to leave Instagram to sign up for something, you’ll want to make it as easy as possible for them to do so.  If you offer your followers a free perk, but direct them to your home page, they might have to search for where to sign up, get frustrated, and leave your site quickly. You can easily lose leads by not having a landing page!

grow email list with instagram

A custom landing page that is only linked from your Instagram bio also let’s you communicate better with your message and your audience, since you know they’re only coming to that page from Instagram! You can learn how to drive traffic to Instagram with a trackable link in this blog post.

By creating a simple landing page for this one specific lead magnet, you can easily direct your followers to where they should enter their email, with a clear explanation of what they are getting in return. For example, when you click on the link in both Gather and Feast or Green Blender’s bio, you are then taken directly to a beautiful landing page where you are prompted to sign up for their free offer.

Green Blender Landing page example

You can also use the new Linkin.bio feature from SMF360 to link to your opt-in offer from various Instagram posts. After a visitor clicks on your link, they can select the image where you mention the offer, and be taken directly to your special landing page to sign up!

Once you have your Instagram followers on your email list, the possibilities for ongoing communication through newsletters, email blasts, and sales funnels are nearly endless.

3. Insert a Call-to-Action in Your Instagram Bio

Even if you have the most amazing opt-in offer, you could still be missing sign-ups if you don’t have a well-written Instagram bio with a strong call-to-action, or CTA (you can learn more strategies about how brands can use Instagram bios here).

how to grow email list with instagram

When someone checks out your Instagram feed for the first time, Your CTA should clearly communicate why they should click on the link in your bio, and what they are going to get when they do. You only have 150 characters to get to the point, and you should use direct sales copy to convince them to take action.

I used a strong call-to-action in my own bio to get followers to sign up for an Instagram challenge e-course (and when they click the link, I send them to an Instagram-specific landing page!).

grow email list with instagram

Social media platforms like Instagram will continue to evolve, and the fact is that we can’t control them (or algorithms)! But by leveraging these platforms to collect email addresses, you’ll ensure that you won’t need to sweat it when those inevitable changes to algorithms force us to, once again, rethink our strategies.

Later let’s you easily plan, schedule, and manage multiple Instagram and your Social Media accounts for business. The best part? It’s Awesome!

 

 

 

 

Leave Great Expectations: Tackle Dissapointment

In entrepreneurship as in the rest of life, there is usually a gap between what we want and what we have. Dealing with it, is another leadership skill.

 As anyone who has survived childhood knows, the worst feeling in the world is provoking someone’s disappointment.
And that feeling is no different for businesses. After going public, Snap — the brand behind Snapchat — earned nearly $150 million in revenue in the first quarter of 2017. This number, which represented a significant increase from Snap’s $39 million in revenue in the first quarter of 2016, would normally feel worthy of a celebration.Not for Snap, which was expected to bring in $158 million in the first three months of 2017. Snap’s inability to meet analysts’ expectations resulted in a stock drop of more than 20 percent within a day of its announcement.These kinds of disappointments sneak up on entrepreneurs in lots of ways, from frustration expressed by board members over sales to the letdown of seeing employees fail to meet standards. Expecting disappointment to disappear altogether is unrealistic — and bound to create more disappointment — but leaders can find ways to shrink the gap between what they want and what they have.

That all-too-familiar sinking feeling.

Suffering is the gap between expectations and reality, and disappointment is something most entrepreneurs are all too familiar with. When we started our own businesses, most of us hoped success would bring us the freedom to work on our own schedules, as well as a level of financial abundance that our previous jobs couldn’t provide and the fulfillment that comes from knowing we’re making a difference.

We expect that hard work, intelligence and luck will lead us straight to entrepreneurial nirvana. When our wishes aren’t met, we increase the expectations we place on our teams without communicating them. We’re then disappointed with their work and convinced that we’re the only ones who can truly get results. Thus begins our little dance of circling each other, avoiding wrath or being overly nice to cover up our shared sense of disillusionment.

I’m the last one who reviews the work submitted by my team at ONTRAPORT. That means everything on my desk has not only been completed by my employees, but has also been reviewed by their managers. By this point, I typically either approve the project or  only need to offer tweaks. However, there are times when something comes to me and it’s completely off-base from my expectations. I’m often at a loss for what feedback to provide and find it difficult to articulate where to start fixing things. I get upset about the amount of time and resources the team put into the project that we can’t get back..

And a lot of the blame resides with me.

Pointing the finger in the mirror.

After the initial wave of disappointment passes, I realize that I have to take responsibility. Blaming and victimization are convenient, but they also lead to tight, restrained outcomes. I still don’t get what I want — or what the business needs. The real problem started with me and my unspoken expectations.

1. Make the expensive investment in recruiting and training.

Train Your staff HARD.

 

Many small businesses are so desperate for help by the time they post an opening that they’re eager to bring on the first seemingly capable person who crosses their path. Recruiting is expensive, both in time and money, but it’s worth the cost. Vetting employees early means not only looking for people whose skills match your needs, but also those who share your vision and can anticipate your expectations. This short-circuits some of the gaps before the employee starts.

But even these like-minded employees need upfront expectations verbalized by you. Identify the practices that have made your most successful employees so successful, and create training that instills their perspective in new employees. Ask these successful veterans to mentor your new hires so you’re reinforcing the exact mindset you’re asking them to adopt.

Some entrepreneurs fear training people well enough to succeed means they’ll take those skills elsewhere. But as Henry Ford said, “The only thing worse than training your employees and having them leave is not training them and having them stay.”

2. Create visible standards to ensure there’s agreement.

People used to pitch article topics for our blog with a brief summary and some bullet points on what they wanted to cover. What they thought was good and what we actually wanted were two very different things.

We now ask contributors to fill out a content brief. The brief requires them to do some research on the audience for the article and gain an understanding of the types of information the audience is seeking on a particular topic. Then, the writers outline how they’ll provide that information and the ultimate goal of the article – or the outcome the reader will experience after reading it. . Having the writer complete this research before they start writing saves time and resources.

3. Elevate customer support’s importance by offering context. (Speak to Ivan Luna from SMF360) 

During new-hire training, our leaders give insight to employees about our business’s audience — entrepreneurs and small business owners. We explain the “entrepreneurial struggle” and describe the typical around-the-clock schedule and all the challenges that come along with starting and owning a business.

We provide this information so that our team can better serve our customers with compassion and remarkable service. Our opportunity lies in our ability to be of service and support our clients in solving their problems.

Taking it a step further, we’ve put in place standards for the ways we communicate with our customers. This not only ensures that the attitude of our team reflects our company’s values, but also that we’re providing consistent responses and support to our customers. We’ve clearly outlined how employees should respond in specific common situations so there’s no question as to what’s expected of them.

These are some of the tools I’ve implemented at ONTRAPORT to provide clarity to my team to avoid disappointment all around and keep everyone moving in the same direction. It’s up to every entrepreneur to learn how to communicate the silent expectations that fill her head — and once you start thinking this way, you’ll start to come up with your own ways to provide clarity. After all, the only thing truly worse than provoking disappointment is knowing you could have prevented it.

So let’s us help you with that and plan your work and work to plan, we are good at that.

And DO NOT Forget tackle DISAPPOINTMENT. Don’t let false hopes lead your business, True Measures are important, set your KPI and be realistic, your goals most be obtainable, realistic and measurable.

5 Free Tools for Creating Unique Images – SMF360

A picture is worth 1,000 words, and the average length of an English word is 5 letters, it would take you 35.71 Tweets to tell the same story you could with one shared image on social media. So why wouldn’t you just include an image?

We know it can be difficult to come up with a fresh image for each social post you create, so we’ve put together this list of amazing tools to help you create free images for websites, social media posts, blogs and more.

While all of the resources on this list have a free version, some may require you to pay for additional features or access.

Image Design Tools

There are dozens of free image editing tools out there that you can use to start altering, touching up, or creating your own social images. These are some of the best ones we found with simple web-based interfaces.

1. Canva

Plan Upgrades: Canva for Work: $9.95/mo (pay annually), $12.95/mo (pay monthly)
Other Features: Infographics, Logos, Quotes, Collage, Cover Photos, Profiles and Resizing

canva screenshot

Canva is easily the most all-inclusive tool on this list. There are so many different design templates that make it easy for users to create images, build resumes or design book covers. Canva also has social media templates, making it easy to create social media images, including: cover photos, profile pictures, posts and advertisements.

2. PicMonkey

Plan Upgrades: Premium $3.99/mo (pay annually) or $7.99/mo (pay monthly), Supremium $8.33/mo.
Other Features: Logos, Quotes, Collage, Cover Photos, Profiles and Resizing

picmonkey screenshot

PicMonkey is a fantastic tool for editing or designing brand new images for your social media posts. One of the best parts of PicMonkey is its blog, where it publishes fantastic guides to help you create your own free images.

3. Stencil

Plan Upgrades: Pro: $9/mo (pay annually) or Unlimited: $19/mo (pay annually).
Other Features: Logos, Quotes, Collage, Cover Photos, Profiles and Resizing

stencil screenshot

If you’re looking to update just a few images a month without making a major investment, Stencil is perfect. The free version allows you to design 10 images a month, but only provides limited features.

4. BeFunky

Plan Upgrades: BeFunky Plus $2.91/mo (pay annually) or $4.95/mo (pay monthly)
Other Features: Infographics, Collage, Cover Photos, Profiles and Resizing

www.befunky.com

BeFunky is a photo editing tool that doesn’t require users to register, which is a big plus for a lot of people. The site has tools for editing and effects. BeFunky also includes tools for a collage maker.

It’s absolutely a breeze to use these image creation tools and publish them with our social media management software and Smart Inbox.

Infographic Makers

Using an infographic maker is an easy process to share large sets of data in visually pleasing content. This is why marketers still find infographics to be some of the most shareable types of content in the digital marketing space. Infographics are highly shareable when done right, which is why it’s important to select a quality tool to make them.

5. Venngage

Plan Upgrades: Premium $16/mo (pay annually), $17/mo (pay quarterly) or $19/mo (pay monthly) and Business $39/mo (pay annually), $43/mo (pay quarterly) or $49/mo (pay monthly)
Other Features: Infographics, Collage, Cover Photos, Profiles and Resizing

venngage screenshot

Venngage has both free and paid accounts that make it incredibly easy to create and share your own infographics. Simply choose a theme, alter the text and data, insert some graphics and share.

6. Infogr.am

Plan Upgrades: Pro $19/mo (pay annually) or $25/mo (pay monthly), Business $67/mo (pay annually) or $79 (pay monthly)
Other Features: Logos

infogr.am screenshot

Infogr.am is a high-quality tool for illustrating big data and creating ready-to-use infographics for your audience. There are a number of great features available for free, but to access the full suite of infographic tools, you’ll need a paid account for things like interactive maps.

And the best for GROWING YOUR BUSINESS is ZOHO One with many free tools for start ups or for businesses to try out.  Please click the following link ZOHO

We can help you grow your business start a free trial now here.

 

Así que decidiste emprender

 

Ya tienes tu idea y tu plan de negocio que te va a llevar a conquistar el mercado y por que no, a ser uno de los próximos unicornios.

Esto es realmente es como una carrera, se los digo por experiencia y hay que persistir, aprender rápido y saber que las caidas son parte del proceso. La gente siempre le dice a uno que el éxito está a la vuelta de la esquina;  lo que nadie le dice a uno es que la cuadra es larga y empinada.

En un mundo lleno de oportunidades pero donde el 98% de los emprendimientos no pasan de los 2 años, es importante actuar rápido, sin afán pero rápido.

Tienes que tener una estructura ágil y simple que te permita moverte con facilidad y ser flexible.

Teniendo en cuenta que tu objetivo principal es conseguir un cliente y el siguiente es mantenerlo, lo más importante que deberías tener en mente es:

  1. Ventas y mercadeo.
  2. Atención al cliente.
  3. Finanzas.
  4. Desarrollo y producción.

Existen otros aspectos importantes y muchos de ellos aparecerán con el tiempo, nota por ejemplo que ahí no aparecen todavía los mugs o las camisetas. Pero estos cuatro harán que sigas teniendo sangre en las venas.

Las ventas y el mercadeo te traeran ingresos que son óxigeno para funcionar. La atención al cliente te hará centrarte en él y conservarlo. Las finanzas te ayudarán a que distribuyas y conserves ese oxígeno y el desarrollo y producción (de productos o servicios), te darán algo para aportarle valor a tu cliente.

Los cuatro están entrelazados y no los puedes separar, por eso es importante desarrollar, no solo un modelo de negocio, sino un plan de acción al que te ajustes todos los días para lograr tus metas.

Emprender es una aventura con muchas incertidumbres y de mucho aprendizaje pero hay dos cosas que si te puedo garantizar:

  • Va a ser una de las experiencias más grandes de tu vida.
  • No va a ser fácil. Si fuera fácil no estarías en esto, verdad ?

Podemos ayudarte a acelerar este proceso de emprendimiento y a construir tu plan de trabajo.

 

Deja de preguntarme cómo estoy

Cuando un vendedor llama, la frase típica que dicen es “Hola buenos días, ¿cómo estas?”, después sin importar la respuesta, continuan hablando de lo que quieren vender. A veces es incluso peor y ni siquiera esperan la respuesta. Simplemente dicen “Hola buenos días, ¿cómo estas? quiero hablarte de …”

Uno sabe que la mayoría de veces no son sinceros, no les interesa realmente saber cómo estoy y por eso la pregunta resulta molesta. Si intentaban construir algo de confianza, no la lograron definitivamente.

Cuando uno contesta el teléfono, lo primero que se pregunta uno es quién me está llamando y lo segundo es para qué esta llamando.

En este punto podemos ayudar un poco y decir algo como “Hola, soy Iván, no nos conocemos, tu número me lo dió Carlos, te llamo porque …”, esto hace que los clientes se quiten esas dos preguntas de la cabeza y se sientan más tranquilos.

No utilices preguntas como ¿ Es un buen momento? o afirmaciones como “siento interrumpirte”, porque estarás entrando débil.

Asegúrate de tener muy clara la razón de la llamada y lo más importante: practica, practica y practica.

¿ Quieres saber cómo mejorar tus llamadas ?

Cuando me contestaron el teléfono, mi vida cambió

Cuando me contestaron el telefono mi vida cambio.

Después de haber visto cientos de videos sobre como manejar los ciclos de venta, el valor para el cliente, técnicas y tácticas de cierre, por nombrar solo algunas, estaba listo para lanzarme al agua a vender.

Escuché de esas canciones de motivación, tan populares en los multiniveles, alisté mi carpeta de vendedor, lustré mis zapatos y me puse mi camisa de la suerte. Cuando ya estaba llegando a la puerta de mi casa, mi esposa me preguntó: ¿Para dónde vas hoy amor? me quedé pensandolo un rato y con toda sinceridad le dije: no sé. La verdad es que iba a vender pero no sabía a quien.

Como sabía que había miles de personas afuera a las que podía ayudar, pues solo tenía que llamarlas para que me esperaran. De ahí en adelante todo iba a ser fácil. Me devolví a mi escritorio, tomé el teléfono, abrí mi CRM y comencé a llamar. Seis horas después, con mi camisa de la suerte ya arrugada, aún no tenía mi primera cita.

Después de una semana el asunto seguía igual. Me respondían siempre: la doctora está en reunión, no tengo tiempo, mande su propuesta a info@nolavoyaleer.com. Cuando mi esposa salía temprano a trabajar (ella si sabía a donde iba), yo me queda mirando mis zapatos lustrados y pensaba: ¿qué está fallando?

Leyendo un poco más y viendo algunos videos adicionales, comencé a entender algunas cosas. El momento de llamar es importante (soy un genio, lo sé), a nadie le gusta que lo llamen y menos un vendedor, un lunes gris a las 9 de la mañana en medio de un comité, o el viernes a las 3 cuando ya está haciendo una reservación para el restaurante.

Todos los sectores son diferentes, un gerente de una planta de fabricación llega a su trabajo a las 7 AM, pero no te atrevas a llamar a esa hora al dueño de un bar. Un ejecutivo joven por ejemplo, se queda un poco más en la oficina un miércoles por la tarde para que el viernes pueda estár haciendo una resevación a las 3 PM.

Otra de las cosas que aprendí es que las personas valoran su tiempo y decirles cuanto tiempo espera uno conversar con ellos en esa llamada, los hace sentir más tranquilos. Me tomará 5 minutos contarte esto, por ejemplo.

El propósito de hacer una llamada es construír una relación. Es importante por lo tanto escuchar. 80% escuchar, 20% hablar. O como dice mi Mamá: "uno tiene una boca, pero dos oidos" y si uno se ha informado lo suficiente sobre su posible cliente, puede aportar cosas interesantes en la conversación. Saber qué es lo que más le importa a ella (y a su recepcionista), facilitará entablar una conversación.

Otra cosa importante y que no siempre es común, es ser cordial. "salude a ver mijo" me decían cuando era niño.

Con todos estos elementos en mi cabeza, comencé a practicar y a experimentar. A veces cometía errores, saludaba al final, por ejemplo. Pero fui aprendiendo y comenzaron a contestarme. Ahí mi vida cambió y orgulloso un día salí de mi casa con mis zapatos, mi camisa y mi carpeta diciéndole a mi esposa: "amor nos vemos más tarde, tengo reuniones todo el día".

Quieres aumentar tu número de citas y la efectividad de tus llamadas ?

Hoy con los tiempos de hoy, ya no es tan difícil hacer un acercamiento y calentar las cuentas para que tu vida cambie, esta formula moderna la usan las empresas que están creciendo agresivamente.   No es solo el CRM es como lo uses y la actitud para los pymes SMF360 desarrolló un programa muy accesible para crecer sus negocios.  Contactanos e inicia ya.